People who read Facebook article previews think they know more than they actually do

Orang yang membaca preview artikel di Facebook cenderung berpikir kalau mereka tahu banyak.

Dikutip dari journals.sagepub.com:

Despite the fact that the average social media user only clicks on a small fraction of political content available in their News Feed, social media use correlates with political knowledge. From where, then, does this knowledge come? We argue that Facebook’s News Feed itself, with its short article previews, provides enough political information for learning to occur. However, this learning comes with an additional consequence: audiences who only read article previews think they know more than they actually do, especially individuals who are motivated to seek emotions.

Baca judul? +1 poin.

Baca ringkasan/preview artikel di bawah judul? +100 poin.

YouTubers are not your friends

The Verge punya artikel menarik yang membahas soal hubungan/interaksi parasosial antara penonton dan YouTuber.

Sociologists Richard Wohl and Donald Horton originally coined the concept of parasocial interactions and relationships in 1956 to explain how audiences developed attachments to media figures. It boils down to one-sided affection: a person invests emotional energy and attachment in a media figure, and they develop a sense of kinship and intimacy that makes them feel as though they know the celebrity — even though the celebrity has no idea they even exist.

Continue reading “YouTubers are not your friends”